Sunday, November 15, 2015

Daddy'Os


          For this project, we plan on switching up the name of our potato chips. From Gma’s Salty Potato Chips to Daddy’Os, we believe that with this name, we’ll be able to capture the audience’s attention. For Daddy’Os, we plan to play off the slogan, “chip off the old block”. With this old saying, the audience would be intrigued about its name through its humor and play on words. A chip off the block means that a child resembles their father through certain characteristics. This basically means that our potato chip relates to tradition, togetherness, and being proud in a family. The child, more specifically the son, its supposed to be just like his father. For our commercial, we plan on having it to do with tradition and being a family. We also are thinking of making our chip part of a test taste to show people that our chip reigns supreme over the others. We feel like the tradition aspect of our potato chips would be appealing to people because most of the time, potato chips are consumed in group events. The potato chips would bring the group even closer because everyone would be able to share a common interest in their favorite brand of potato chip. Our main audience can technically be aimed toward anyone, but in probably most targets the older parts of the family such grandparents and the parents. Most of the time, the parents do the purchasing of the snacks for their children, so with our brand name and slogan, these parents would feel obligated to buy them so their children can grow up to be just like them.

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