For this project, we plan on switching up the name of our
potato chips. From Gma’s Salty Potato Chips to Daddy’Os, we believe that with
this name, we’ll be able to capture the audience’s attention. For Daddy’Os, we
plan to play off the slogan, “chip off the old block”. With this old saying,
the audience would be intrigued about its name through its humor and play on
words. A chip off the block means that a child resembles their father through
certain characteristics. This basically means that our potato chip relates to
tradition, togetherness, and being proud in a family. The child, more specifically
the son, its supposed to be just like his father. For our commercial, we plan
on having it to do with tradition and being a family. We also are thinking of
making our chip part of a test taste to show people that our chip reigns
supreme over the others. We feel like the tradition aspect of our potato chips
would be appealing to people because most of the time, potato chips are
consumed in group events. The potato chips would bring the group even closer
because everyone would be able to share a common interest in their favorite
brand of potato chip. Our main audience can technically be aimed toward anyone,
but in probably most targets the older parts of the family such grandparents
and the parents. Most of the time, the parents do the purchasing of the snacks
for their children, so with our brand name and slogan, these parents would feel
obligated to buy them so their children can grow up to be just like them.
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